Angela Wolf Video, LLC Claimed

Angela Wolf, Angela Wolf Video www.angelawolfvideo.com

Based in Philadelphia, AWV is a certified Woman-Owned video production company offering videography and editing services. With experience in pre-production, production, and post-production, AWV is able to take a project from concept to completion. We have the capability to scale up for large projects or keep things simple for small ones. Our clients have ranged from national companies, to small startups, to everything in between. Angela has a personal touch in every project. Working closely with each of our clients, Angela assures we create the best video for the project.

Video Transcription:

Elizabeth Gearhart:

Hi, I’m Elizabeth Gearhart. I’m here with Angela Wolf who has her own video production company. Hi Angela.

Angela Wolf:

Hi Elizabeth. How are you doing? Good. How are you? Good, thanks.

Elizabeth Gearhart:

So what makes your company special?

Angela Wolf:

So my company, Angela Wolf Video, creates branded videos for corporations, entrepreneur, and small businesses. And what we really try to focus on is listening to our clients to create the perfect project for their needs. So video can be used in so many different ways between training videos, branded videos, social media videos. We wanna make sure that we can scale either from a small project, large project for whatever our client is looking for.

Elizabeth Gearhart:

And I’ve been working with you for, I don’t know, about nine months now, I guess. And I am, you are very quick with your turnaround time when you’re editing videos.

Angela Wolf:

Really it depends on the project itself. Usually. a simple three minute video can take one to two weeks. You know, we film conferences that are, you know, 10 hours a day, three days straight. That’s gonna take me a little bit longer to edit, but a simple social media video typically takes a couple of weeks.

Elizabeth Gearhart:

Yeah. That’s, that’s great because editing is, I’ve tried doing it myself. It’s no fun. <Laugh>, it’s pretty hard that’s or gets pretty complicated pretty quickly. Yes <laugh> so you, are you doing onsite videoing now?

Angela Wolf:

So yes, for the past couple of months, because of COVID I have been doing just editing where my clients have sent in videos that they’ve recorded themselves, that I talk them through, coach them, help them set up their gear. But now as you know, Philadelphia’s been going from the yellow to the green phase, I have actually been doing film shoots in person, which is wonderful. I am safe, set certified for COVID. So that means I took a class online and got certified. So I know everything that needs to be done to keep the crew and the talent and the clients safe while we’re filming in person. So we still keep all of our in person shoots, very small crew, very small talent. But it’s wonderful that we’re able to get it back to it and start working with people in person again,

Elizabeth Gearhart:

Because video has become more important than ever <laugh>.

Angela Wolf:

Absolutely. Oh my gosh. You know, it’s a way to connect with your clients that before, if you were used to having someone walk through your front door, into your shop, you know, you don’t get that anymore. So you need to stay connected with your customers and your clients, even if your location might not be physically open.

Elizabeth Gearhart:

And how long have you been a videographer?

Angela Wolf:

So I went to temple university for film and media arts, and I graduated in 2013. So I’ve been doing videos since then. I started angel Wolf video as my own company in 2016.

Elizabeth Gearhart:

And how many clients do you think you’ve videoed so far? <Laugh>

Angela Wolf:

Oh man, that’s a question over, you know, the past four years is just my company easily over a, you know, every year I have clients that come in and just need me for just a one time project. And then I have clients like you that I get to work with on a regular basis, which I love. So it’s kind of always changing on how many clients I’m currently working with on any given day.

Elizabeth Gearhart:

Well, and I have to say the videos have really helped my husband’s law firm. Even before COVID people would watch the videos and then they would just do everything by phone because they felt like they already knew him.

Angela Wolf:

Right. Exactly. Yeah. I’m so glad to hear, but it’s, it’s a wonderful way to get your personality through so that people can feel comfortable before they make that first step of giving you a call or reaching out.

Elizabeth Gearhart:

And so one of the things that I found different about working with you from maybe some other people is that you really listen, but you also make really good creative suggestions. And then if somebody asks you for something, you’ll go above and beyond and give them something extra so that they never would’ve thought of that is very creative. So you have a lot of talent. Thank

Angela Wolf:

You so much. I’m glad to hear that it is really important to know and listen to what your clients want. But then since I have the, the knowledge, the school, the experience behind me, I can say, Hey, to best achieve the vision that you have. I think we should to do it this way, or we should take this approach. So that’s kind of, I feel like it’s really collaborative.

Elizabeth Gearhart:

And I feel like, you know, a lot of tricks that the general public <laugh> about shooting about editing.

Angela Wolf:

<Laugh>, it’s all about that movie magic, right? You know, what, what you see and what the camera sees is so different. So you kind of do those tricks of the camera to get things to look just, right.

Elizabeth Gearhart:

I know when you were doing the Gearhart law videos, you had us sitting close together and everybody was like, well, this is a little too close together, isn’t it? And then <laugh> when they came out, it looked like we were right next to each other. Like it was so fun.

Angela Wolf:

Yeah. It’s, it’s all about, you know, camera angles and lenses and lights. And it’s, it’s really a different way to look at things that the way that our brain interprets something is so different from the way a camera can interpret something. And it’s just kinda knowing where that disconnect is and how to make what you, the vision in your head come out on camera.

Elizabeth Gearhart:

So what do you think makes for a really good video?

Angela Wolf:

I think above all else, you need good content. You know, if the content is there, people are gonna watch. But above that, you need amazing audio which is something you don’t always think about for video, right? You’re thinking of your camera, but the audio is so important because you can always add a picture or add something in post over top of a bad video. There’s just not much you can do with bad audio. So you always want good audio. And then of course, good lighting, good lighting will take an camera and make it look nice.

Elizabeth Gearhart:

And where there’s certain places where you put the lights, right? Where would the lights go typically?

Angela Wolf:

So you definitely want a light facing you front, right? Like I have a bunch of windows in front of me right now. That’s kind of my zoom set up. So that I’m well lit from kind of all angles in the front. And then you also would like to have kind of back here if possible to do like a hairlight to help bounce you off of the background. So you don’t kinda like melt into what’s behind you

Elizabeth Gearhart:

And you have been doing a lot of videos on how to get the best video from zoom for people, right. <Laugh> yes. So, so what are some of your best tips from those?

Angela Wolf:

I think, like I just said, you wanna be sitting in front of windows where you’re facing the window and the camera or the computer is between you and the window. So you can really utilize that natural light. And then you’re gonna want to make sure that you have headphones in like what we’re doing right now, so that there’s no reverb from when you’re speaking. I’m not picking it up on my microphone and vice versa. And then of course, if you’re in a big zoom meeting with, you know, 10, 20 people just put yourself on mute, unless it’s your turn to talk because there’s so many times, let me tell you that, you know, someone walks past my front door and my dogs start barking like crazy. And suddenly I’m the one every was focused on, even though I’m not the speaker. So just keep yourself on mute until it’s time for you to talk. And that really makes the whole zoom experience flow really nicely.

Elizabeth Gearhart:

I think that’s really good advice. And as you said, be aware of your background too, so

Angela Wolf:

<Laugh> yes. Yeah. you, you don’t want anything too distracting. I always like to kind of keep my background a little bit darker and make sure the light is hitting me so that I’m, I’m in focus and I’m kinda what people are paying attention to.

Elizabeth Gearhart:

Right. And then also I think people need to be aware of what they’re doing. So they’re not like scratching their face all the time and playing with their hair and stuff. Right?

Angela Wolf:

Yes. That’s a very hard to do to be mindful of that. But just remember that you are on camera, so something as simple as, you know, a hair flip is, could be very distracting or scratching your nose. Like you said, taking a drink of water. You just wanna make sure that if you need to do any of that that’s while someone else is talking while you might not on camera and while you aren’t being the focus of attention at that moment.

Elizabeth Gearhart:

Right. And if you’re shooting a video in a studio or somebody’s office or something, you can, you can either start over or you can cut that stuff out. It’s not live like the zoom meetings are,

Angela Wolf:

Right. That’s the really nice thing about when you’re prerecording something, especially if you do a two camera setup, which I tend to do you always have another angle to cut, to, to kind of cut around those moments, those awkward moments. But when you’re doing a live video, either a live stream or a zoom meeting, you don’t really have that luxury. So you just have to be a little bit more cognizant,

Elizabeth Gearhart:

Right? So as a professional videographer, you have a lot of equipment, but you can travel with it and you are going, are you going to people’s places now? Are they coming to a studio where you are?

Angela Wolf:

I did a little bit of both recently, actually there is a studio that I love to run out and Philadelphia that I went to with a client and they just sent the talent and myself. So it’s just two people in the studio. We both wore masks until the talent had to get on camera. And then she took her mask off and, you know, we made sure to stay six feet apart. And then I filmed another, a product video actually for a brand new related product. And we went into the office for that one. And again, it was one of those days that they were able to ask all of their office employees to, to work from home. And the only people in the office was the people that had to be on camera.

Elizabeth Gearhart:

So do you feel like the people that are getting professional videos right. Have an advantage over these zoom videos?

Angela Wolf:

Absolutely. I mean, I think people can understand the limitations we have right now during COVID and quarantine, but at the same time, video is something that people look at to find comfort, to find legitimacy, to really understand about a company and a product. And research shows that companies that put out videos seem more trustworthy than companies that don’t and cause of that, you know, do you want the thing that, that your customers or potential customers are judging your trustworthiness about to be an iPhone video, you shot you the other day while you’re walking between, you know, your car and your house, or do you want the thing that shows how trustworthy your brand is to be well produced and a, and a really good representation of you and your company?

Elizabeth Gearhart:

So what is the typical price range? Say somebody wanted maybe a 10 minute blog video or something.

Angela Wolf:

So I charge my filming by the day I do a day rate, depending on how many cameras you would like. And then I do my editing by an hourly rate. And then if it’s gonna be a self-contained project where, you know you need me to come one day film, like a product video, and then take it back, edit it and give you one video. I can always give a price based off of that like as a package. So you know exactly how much to expect, and we don’t go over that price, but each project’s a little bit different. And so I actually offer a free 30 minute consultation over the phone to find out exactly what you’re looking for in your video project. And I can give you the best, most accurate quote. So we know that we both feel comfortable about what’s expected and what you’ll be getting.

Elizabeth Gearhart:

So why would I pick you over somebody else to do my videos?

Angela Wolf:

I love working with people. And what I really think is special about video is that it can be so collaborative. So I like working with our clients to figure out exactly what their vision is and how I can kind of take these puzzle pieces and them together to make the video that they’re looking for.

Elizabeth Gearhart:

Wonderful. Is there anything else we need to know about you?

Angela Wolf:

I think the only other thing would be to check out my website@angelawolfvideo.com or if you’re curious and you wanna find out about my prices or see, you know, if your video idea is something that’s feasible, people can go onto bit.call a WV and schedule a call with me.

Elizabeth Gearhart:

Okay. Perfect. Well,

Angela Wolf:

Thank you, Angela. Thank you.